How
Do You Reach Your Customers?
American Consumers Are Looking For
Coupons…
94% of all American households use
direct mail coupons...
A recent survey of 302
directors and VPs of marketing and marketing communications
at large and midsize U.S. companies examined
the tools used to reach businesses and consumers. See
below for the results of the benchmark study.
| Most
Cost Effective Method |
2000 |
2002 |
| Direct
mail/catalogs |
38.8% |
34.8% |
| Internet |
0.0% |
11.0% |
| Newspapers |
12.1% |
10.6% |
| Direct
sales/sales rep |
6.5% |
10.3% |
| Telemarketing |
1.7% |
7.0% |
| Magazines |
12.1% |
5.5% |
| Radio |
5.6% |
5.1% |
| Television |
6.5% |
4.8% |
| Brochures/fillers |
1.7% |
2.2% |
| Trade
shows/events |
1.7% |
2.2% |
| None |
2.6% |
2.2% |
| Other |
10.8% |
4.8% |
